Alita Rancangan Botol jo Label by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2017
Alita Rancangan Botol jo Label
Client: Mv Group
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #55205The Design
About Alita Rancangan Botol jo Label
Tujuan utamo dari rancangan ulang adolah untuak maningkakan kasadaran merek sacaro kasuruahan jo mampajankan ciri-ciri khas sapeti metode produksi klasik, bahan baku jo kualitas. Rebranding lengkap ALITA maancak botol baru, logo nan diperbaharui, monograf, rancangan kapsul jo label. Produk-produk kini iko punyo labiah banyak elemen khusus kategori anggur berbuih jo sampanye jo pangadokan sentuhan klasik nan ringan jo sadikit kakokohan, namun tatap mampatahan sacaro kasuruahan raso nan agak modern jo ringan.
The Recognition
About the A' Design Award Perak
Alita Rancangan Botol jo Label adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Alita Rancangan Botol jo Label dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Alita Rancangan Botol jo Label adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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