Basi Grafik · 2017
Fattoria il Gambero - Winery Identitas Visual
- A' Design Award Basi 2017 in Grafik
- CLIENT: Ferrariodesign
- Estimated Number of Design Views: 13,202
- Verification code A3D327BD82 · Verify this award
Colors
About Fattoria il Gambero - Winery Identitas Visual
Fattoria il Gambero mampasuakan diri di pasa jo pendekatan dinamis dan kontemporer, untuak maningkakan sajarah nan basua dari taun 1880. Iko lah alasan untuk trademark huruik "G" nan distilisasi; inyo manyampaikan makna pancombok botol nan mambukak sabatang botol dan manyarupoai jalan nan manuju ka parusahaan. Font sans serif manambah substansi ka simbol nan agak abstrak iko dan mahubungkan maso lampau kuno inyo sacaro indak tapisahkan jo masa kini. Warna-warno manambahkan sentuhan inovatif ka saluruah tampilan, sadang babarapo karakteristik dari maso lampau tatap dipatahankan, misalnyo, dalam kertas embossed Brosur.
About the A' Design Award Basi
Fattoria il Gambero - Winery Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Fattoria il Gambero - Winery Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Fattoria il Gambero - Winery Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Image Credits
- Fotoforma
