Fanwu Xiangyin Tea Kemasan Teh by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Kemasan Teh by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award Ameh in Desain Kamasan Competition Category.

AmehKamasan· 2020

Fanwu Xiangyin Tea Kemasan Teh

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Ameh Winner in Kamasan Category

38,975

Verified Award Winner

Verify Award Status for #86671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanwu Xiangyin Tea Kemasan Teh

Fanwu Xiangyin Tea adolah rancangan kemasan untuak teh Pu'er dari Xishuangbanna di Yunnan, Cino. Ilustrasinyo babantuak kapalo gajah nan manggabuangkan kabun teh, batang teh, pametik teh, sarato binatang-binatang dari Yunnan. Kotak lua dibuek dari bahan kayu nan dipadatkan nan indak mancemari, bisa tarurai, sarato ramah lingkungan. Kotaknyo ringan jo mudah dibaok. Teh disimpan dalam kaleng logam nan bapegangan, dan kaleng tu bisa dipagunokan baliak sasudah teh abih. Rancangan iko manampilkan budayo teh tradisional dalam bantuak kontemporer sarato mandukuang kasadaran lingkungan.

The Recognition

About the A' Design Award Ameh

Fanwu Xiangyin Tea Kemasan Teh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Fanwu Xiangyin Tea Kemasan Teh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Fanwu Xiangyin Tea Kemasan Teh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018