Yau Sik San Fungsi Utama: Desain Branding by 1983Asia

Yau Sik San Fungsi Utama: Desain Branding by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2020

Yau Sik San Fungsi Utama: Desain Branding

by 1983Asia

Client: 1983Asia

A' Design Award Basi Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #86955

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Colors

The Design

About Yau Sik San Fungsi Utama: Desain Branding

Teks Buku: Yau Sik San marupokan desain branding nan dirancang untuak sabuah merek makanan masakan Guangdong. Identitas ko dibangun bakisa dari Dewa Kuliner, sabuah tokoh dari kapatuahan Cino kuno nan babubuangan jo pakaian, makanan, rasaki, sarato umua panjang. Kaligrafi Cino digunokan untuak namo merek untuak mangungkapkan karaktaristik daerah Guangdong tu surang. Kombinasi warna tradisional mandukuang citra visual nan ado. Pambungkusan dipabuek jo cetak kertas khusus, UV, sulaman, cetak reaktif, sarato cap panas. Tujuan dari karya ko adolah untuak manampilkan kualitas makanan malalui sabuah carito budaya.

The Recognition

About the A' Design Award Basi

Yau Sik San Fungsi Utama: Desain Branding adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Yau Sik San Fungsi Utama: Desain Branding dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Yau Sik San Fungsi Utama: Desain Branding dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA