Meat n Beer Disain Merek by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Grafik Competition Category.
GangsaGrafik· 2020
Meat n Beer Disain Merek
Client: Meat n Beer
A' Design Award Gangsa Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #87395
The Design
About Meat n Beer Disain Merek
Meat n Beer adolah toko utama nan manjua daging istimewa jo bir. Inspirasi logo datang dari panggabuangan duo produk andalah mareka. Dari kapalo sapi tradisional jo tanduk runcingnyo, ditransformasi jo disain ikonik dalam vektor bingkai kawat modern rustik, bainteraksi jo elemen tradisional lain, botol bir. Pagantuangan tu ado dalam ruang positif jo negatif, sacaro ringkas jo elegan manjadi sabuah simbol di mano teks jo gambar mambentuk satu imaji. Tipografi mainkan jo campuaan fon Industrial gaya lamo jo Script nan labiah modern.
The Recognition
About the A' Design Award Gangsa
Meat n Beer Disain Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Meat n Beer Disain Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Meat n Beer Disain Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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