Huanghongying Fungsi Utama: Kamasan Taeh dek Wei Dai and Kun Luo

Huanghongying Fungsi Utama: Kamasan Taeh dek Wei Dai and Kun Luo adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2020

Huanghongying Fungsi Utama: Kamasan Taeh

dek Wei Dai and Kun Luo

Klien: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

21,716

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #87649

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Huanghongying Fungsi Utama: Kamasan Taeh

Teks Buku: Huanghongying marupokan rancangan kamasan untuak taeh nan ditanam di pagunuangan Guizhou. Kotak luanyo dibuek dari karton nan ringan, sahinggo mudah dibaok, diangkuik, sarato didaua ulang. Taeh tu dibagi manjadi kantong-kantong ketek nan tapisah, sahinggo satiok bagian dapek diambiak tanpa mampangaruahi bagian nan lain. Ilustrasi nan digambar jo tangan manutuik permukaan kotak, manampakkan iklim pagunuangan taeh, ekologi alam satampaik, sarato caro batanam nan dipakai di kabun taeh tu. Data-data nan baguno dicantumkan disamping ilustrasi tu. Rancangan iko mampalehatan konsumen untuak maliek asa-usua sarato mutu taeh tu.

Pangakuan

Tantang A' Design Award Gangsa

Huanghongying Fungsi Utama: Kamasan Taeh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Huanghongying Fungsi Utama: Kamasan Taeh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Huanghongying Fungsi Utama: Kamasan Taeh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensi & Kemasan: Width345mm x Depth 165mm x Height 85mm
Tag: tea ,packaging, beverage, illustration, Graphics, Environmental
Teknologi Produksi: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Tantangan Desain: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Penelitian: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspirasi: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Durasi Proyek: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Alua Operasi: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Anggota Tim: Designer:Wei Dai
Creative Director:Kun Luo
Kredit Gambar: Designer Wei DAI,Huanghongying,2017