Gangsa Grafik · 2020
Changing Perspectives Fungsi Utamo: Tipografi Lingkungan
by Haley Tebo
- A' Design Award Gangsa 2020 in Grafik
- CLIENT: Haley Tebo
- Estimated Number of Design Views: 11,201
- Verification code 56978B085A · Verify this award
Colors
About Changing Perspectives Fungsi Utamo: Tipografi Lingkungan
Teks Buku: Changing Perspectives adolah instalasi tipografi lingkungan nan dibuek untuak panel kaca gedung seni universitas. Bantuak huruf dipotong dari vinil frosted sarato disusun manjadi pasan nan bisa dibaco katiko urang lalu di dakek. Pasan tu bisa dibaco dari kaduo arah, jadi urang nan maliek badiri sabanta sarato bagerak untuak malangkoki teks tu. Satiok huruf laweknyo sakitar satu sampai duo kaki, tagantuang jarak jo urang nan maliek. Cahayo nan tembuih di panel tu maulang bantuak huruf sabagai bayangan sarato pantulan. Instalasi ko maundang urang di sapanjang kampus untuak baintaraksi jo tipografi.
About the A' Design Award Gangsa
Changing Perspectives Fungsi Utamo: Tipografi Lingkungan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Changing Perspectives Fungsi Utamo: Tipografi Lingkungan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Changing Perspectives Fungsi Utamo: Tipografi Lingkungan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
- Dimensions & Packaging
- Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
- Tags
- Environmental typography, interaction design, user experience, typography, graphic design,
- Production Technology
- Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
- Design Challenge
- After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
- Research
- Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
- Inspiration
- Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
- Project Duration
- Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
- Operation Flow
- This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
- Image Credits
- Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer
