Cong Tai Baijiu Fungsi Utamo: Pambungkuih Minuman by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2020
Cong Tai Baijiu Fungsi Utamo: Pambungkuih Minuman
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Fungsi Utamo: Pambungkuih Minuman
Cong Tai Baijiu adolah desain pambungkuih paringatan untuak minuman kareh Cino nan dikaluakan untuak tahun tikuih. Motif utamonyo diambiak dari kancing pintu arsitektur tradisional Cino, nan marujuak ka tikuih sabagai binatang zodiak partamo nan mambukak tahun. Label dalam manggabuangkan bantuak tikuih jo pitih untuak malambangkan kakayoan jo kaberuntuangan, sadangkan cincin luanyo mamakai pola nan bacahayo untuak efek nan riang. Botolnyo tabuek dari keramik jo tekstur marmer sarato disalasaikan jo cetak transfer aia.
The Recognition
About the A' Design Award Perak
Cong Tai Baijiu Fungsi Utamo: Pambungkuih Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Cong Tai Baijiu Fungsi Utamo: Pambungkuih Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Cong Tai Baijiu Fungsi Utamo: Pambungkuih Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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