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Si Te Baijiu Fungsi Utamo: Bungkuih Minuman by Wen Liu and Yong Deng

Si Te Baijiu Fungsi Utamo: Bungkuih Minuman by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.


PerakKamasan· 2020

Si Te Baijiu Fungsi Utamo: Bungkuih Minuman

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

A' Design Award Perak Winner in Kamasan Category

30,886

Verified Award Winner

Verify Award Status for #88621

Colors

The Design

About Si Te Baijiu Fungsi Utamo: Bungkuih Minuman

Si Te Baijiu adolah desain bungkuih untuak arak Cino. Bungkuihnyo dihiasi jo Bungo Baoxiang, suatu corak Cino kuno nan mambao makna harto jo umua panjang. Corak ko dipaduokan jo warna oriental nan tagas untuak mambantuak estetika Cino modern. Bungkuihnyo tabuek dari karateh khusuih jo kain suto, sarato bagian mukonyo dibuek jo proses tanunan. Namo produaknyo dipajokan di ateh sabuah kartu logam. Botolnyo tabuek dari keramik jo hiasan bungo panggang. Bungkuih ko punyo ukuran panjang 165 mm, leba 135 mm jo tinggi 320 mm.

The Recognition

About the A' Design Award Perak

Si Te Baijiu Fungsi Utamo: Bungkuih Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Si Te Baijiu Fungsi Utamo: Bungkuih Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Si Te Baijiu Fungsi Utamo: Bungkuih Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging
The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags
Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology
The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge
The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research
The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration
The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration
The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow
The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members
Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits
Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.

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