Mi Sports Bluetooth Headset Mini Fungsi Utama Kemasan Headset by Xiaomi

Mi Sports Bluetooth Headset Mini Fungsi Utama Kemasan Headset by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2020

Mi Sports Bluetooth Headset Mini Fungsi Utama Kemasan Headset

by Xiaomi

Client: Xiaomi

A' Design Award Basi Winner in Kamasan Category

14,642

Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Fungsi Utama Kemasan Headset

Teks Buku: Mi Sports Bluetooth Headset Mini adolah kamasan nan dibuek untuak headset Bluetooth olahraga. Bagian dapan kamasan hanyo mampalihatan bagian talingo (earpieces) jo pangontrol (controller), sadangkan kabel disimpan tasambunyi. Sabuah baki PET di dalam manahan headset supayo tatap di tampeknyo, dan sampua dari karateh mambantuak cangkang lua. Diliek dari jauah, dua bagian talingo tu bak mato, jo pangontrolnyo bak muluik. Panambahan warna sarato detail cetak mambuek satiok kamasan manjadi wajah emoji jo ekspresi nan babeda-beda. Rancangan ko batujuan untuak manarik minat pambali mudo jo biaya produksi nan randah.

The Recognition

About the A' Design Award Basi

Mi Sports Bluetooth Headset Mini Fungsi Utama Kemasan Headset adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Mi Sports Bluetooth Headset Mini Fungsi Utama Kemasan Headset dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Mi Sports Bluetooth Headset Mini Fungsi Utama Kemasan Headset dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge