Beautiful Life Kamasan Kapur Barus by Pica Packaging Design Lab

Beautiful Life Kamasan Kapur Barus by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Beautiful Life Kamasan Kapur Barus

by Pica Packaging Design Lab

Client: Beijing Lvsan Chemistry Co.Ltd.

A' Design Award Gangsa Winner in Kamasan Category

10,060

Verified Award Winner

Verify Award Status for #89378

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beautiful Life Kamasan Kapur Barus

Beautiful Life marupokan desain kamasan untuak kapur barus nan dijua di Cino. Kamasan kapur barus diatur sacaro katat, sahinggo kabanyakan produk di pasa nampak samo se rupo. Beautiful Life mamakai logo kaligrafi, bungo persik, sarato figur nan diambiak dari lukisan kuno Cino. Jandela pambukoan babantuak kalalawa, simbol tradisional dari barakaik. Kaleng timah dicetak jo salapan warna, sadangkan kotak karateh diukia sarato disepuah ameh. Kaleng timah tu mampu manutuik bau supayo tahan lamo, biso disimpan, sarato dipakai baliak. Tuduang dalam nan tasambunyi mambuek wadah iko sulik dibukak dek anak-anak.

The Recognition

About the A' Design Award Gangsa

Beautiful Life Kamasan Kapur Barus adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Beautiful Life Kamasan Kapur Barus dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Beautiful Life Kamasan Kapur Barus mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensions & Packaging: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tags: Packaging, China, Culture, Daily chemicals, Household, Mothball
Production Technology: 8-color tinplate printing
Carving on paper
Gilding over paper
Design Challenge: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Research: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiration: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Project Duration: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Operation Flow: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Team Members: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Image Credits: Shuwei Qi and Rijiang Wang, 2019.