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Laote Breweries Kamasan Bir by Zhangyong Hou

Laote Breweries Kamasan Bir by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Desain Kamasan Competition Category.


BasiKamasan· 2020

Laote Breweries Kamasan Bir

by Zhangyong Hou

Client: Zhongshihuanmei Design

A' Design Award Basi Winner in Kamasan Category

10,903

Verified Award Winner

Verify Award Status for #89522

Colors

The Design

About Laote Breweries Kamasan Bir

Laote Breweries marupokan rancangan kamasan untuak bir kraf nan dijua dalam kaleng aluminium 500 ml. Rancangan iko bapusek pado sabuah lambang nan tarinci, nan marujuak ka sajarah jo tradisi kaluarga pambuek bir. Lambang tu dimaksudkan untuak manggambarkan proses pambuatan sacaro manuali nan tuliti, sarato mangundang raso panasaran tantang raso bir tu. Bir kraf dibuek dalam jumlah nan ketek, indak malalui produksi industri gadang. Di China, bir industri lah bakambang jo mudah didapek, sahinggo pambuatan bir dalam jumlah ketek dianggap bapunyo nilai nan tinggi. Pancetakan warna khusus (spot colour) digunoan di ateh kaleng untuak manjago lambang tampak jaleh sarato tapek.

The Recognition

About the A' Design Award Basi

Laote Breweries Kamasan Bir adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Laote Breweries Kamasan Bir dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Laote Breweries Kamasan Bir dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging
500 ml capacity can
Tags
zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology
Spot color printing on aluminium cans
Research
With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration
Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration
The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow
With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members
zhangyong,hou

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