Seotun Saram Identitas Korporat by Yangji Kim

Seotun Saram Identitas Korporat by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2020

Seotun Saram Identitas Korporat

by Yangji Kim

Client: Seotun Saram

A' Design Award Gangsa Winner in Grafik Category

13,263

Verified Award Winner

Verify Award Status for #91596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Identitas Korporat

Seotun Saram adalah identitas korporat untuak sabuah layanan nan manyambuangkan urang nan mancari bantuan jo konselor profesional. Namo tu marujuak ka surang nan alun mahia, sarato slogannyo manyatoan baraso satiok urang mamulai jo caro nan canggung. Sabuah dongeng manggambarkan proses konseling untuak urang nan alun akrab jo konseling. Curito tu mampunyoi duo tokoh: Seotun, surang konseli nan tarumbang-ambang, jo Gobukki, surang konselor nan lambek tapi bisa dipacayoi. Tekstur karateh nan hangek, biru navy nan puitis dari langik malam, sarato ikon nan digambar tangan mambantuak sistem visual. Tujuannyo iyolah untuak manampilkan konseling sabagai sasuatu nan ramah, hangek, jo aman.

The Recognition

About the A' Design Award Gangsa

Seotun Saram Identitas Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Seotun Saram Identitas Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Seotun Saram Identitas Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim