Option Desain Poster by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2020

Option Desain Poster

by Haolai Zhou

Client: H.Design

A' Design Award Gangsa Winner in Grafik Category

12,050

Verified Award Winner

Verify Award Status for #91989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Desain Poster

Option marupokan sabuah desain poster tantang hak-hak parampuan. Poster ko mangajak parampuan untuak indak diam sajo, tapi mangeluakan suaronyo ka dunia. Pasan ko juo mangajak masyarakaik supayo indak badiam diri tantang suatu masalah nan taradi di sakitar inyo satiok hari. Diam bukanlah pilihan bagi parampuan maupun bagi masyarakaik. Gambar utamo dalam poster ko adolah simbol silang, nan diambiak dari tando-tando nan dipakai untuak manandoi sketsa jo rancangan nan alah ditinggakan salamo prosaes peninjauan karya. Tando silang tu manyatokan baraso diam bukanlah sabuah pilihan. Ukuran poster ko adolah 11 kali 17 inci.

The Recognition

About the A' Design Award Gangsa

Option Desain Poster adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Option Desain Poster dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Option Desain Poster mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018