Winetime Seafood Pakagiang by Olga Takhtarova

Winetime Seafood Pakagiang by Olga Takhtarova is a highly esteemed winner of the very prestigious 2020 A' Design Award Platina in Desain Kamasan Competition Category.

PlatinaKamasan· 2020

Winetime Seafood Pakagiang

by Olga Takhtarova

Client: Sot B&d

A' Design Award Platina Winner in Kamasan Category

960,747

Verified Award Winner

Verify Award Status for #92361

Jelajahi Lanjuik View at A' Design Award Press Release Award Badge

Colors

The Design

About Winetime Seafood Pakagiang

Rancangan pakagiang untuak seri Winetime Seafood haruih manunjuakan kasegaran dan kaandalan produk, haruih mambedoannyo sacaro positif dari pasuaian, harmonis dan mudah dipahami. Warna nan digunoan (biru, putiah dan oranye) manciptoan kontras, manantekan unsur-unsur penting dan mancaminan posisi merek. Konsep unik tunggal nan dikembangkan mambedoan seri ko dari produsen lain. Strategi informasi visual mamanungkinan untuak mangidentifikasi variasi produk dari seri ko, dan panggunoan ilustrasi manggantikan foto mambuekan pakagiang labiah menarik.

The Recognition

About the A' Design Award Platina

Winetime Seafood Pakagiang adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Winetime Seafood Pakagiang mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Winetime Seafood Pakagiang adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensions & Packaging: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tags: seafood, fish, frozen food, packaging, branding
Production Technology: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Design Challenge: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Research: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiration: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Project Duration: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operation Flow: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Image Credits: Imagines №1-5 are used images www.shutterstock.com
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