Love&wash Fungsi Utamo: Pambungkuih by Alexander Cherkasov

Love&wash Fungsi Utamo: Pambungkuih by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2020

Love&wash Fungsi Utamo: Pambungkuih

by Alexander Cherkasov

Client: Love&wash

A' Design Award Perak Winner in Kamasan Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Fungsi Utamo: Pambungkuih

Love&wash adolah desain pambungkuih untuak sarangkaian produk cucian, tamasuak sabun cuci bubuak, gel pancuci, kapsul, jo panghilang noda. Konsepnyo maungkapan kasiah sayang malalui metafora nan sadarhano barupo pakaian nan sadang bapaluak-paluakan. Di labe sabun bubuak untuak kain bawarno, kaus oto oranye jo kameja denim sadang bapaluakan. Huruf-huruf di logo dirapekan untuak maulang-ulang ide nan samo tu. Warno latar mambedokan antaro produk, sadangkan tipografi biru mangesankan kasagaran jo kamurnian. Pambungkuih ko tabuek dari karton jo plastik, sarato bahan-bahan nan bisa taurai sacaro biologis lah dirancang.

The Recognition

About the A' Design Award Perak

Love&wash Fungsi Utamo: Pambungkuih adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Love&wash Fungsi Utamo: Pambungkuih dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Love&wash Fungsi Utamo: Pambungkuih adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin