Nudus Camilan dek Angela Spindler adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2020

Nudus Camilan

dek Angela Spindler

Klien: Depot Creative

Pamenang A' Design Award Ameh dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #92526

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Nudus Camilan

Pakaian produk parushoan baru ko manuanjokan filosofi kagodokan alami buah jo sayua keripik nan sihat sarato humor nan rancak. Kaistimawaan nyo adolah dibua dari irisan buah jo sayua nan dijamua angin, tanpa patambahan apo pun – doh konsep 'telanjang alami' nyo. Meskipun warna itam adolah pilihan nan barrani jo indak lumrah untuak pasaran camilan sihat, agensi mamiliahan iko untuak manuanjokan kasagaran warna produk jo mambari dayo tarik di rak. Potograpi marekam produk sabalun jo sasudah dijamua angin, maampali buah nan samandiak ciptoan alam.

Pangakuan

Tantang A' Design Award Ameh

Nudus Camilan adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Nudus Camilan dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Nudus Camilan malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensi & Kemasan: Size: 12.5cm wide by17cm high
Tag: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Teknologi Produksi: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Tantangan Desain: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Penelitian: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspirasi: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Durasi Proyek: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Alua Operasi: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Anggota Tim: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Kredit Gambar: Photography: Andy Lewis