Ameh Grafik · 2020

The Moment Kalender 2020

by Xiutao Fu

A' Design Award Ameh 2020 in Grafik
CLIENT: Mattenai
Estimated Number of Design Views: 62,060
Verification code 89E40F68D6 · Verify this award

View at A' Design Award Press Release

Colors

About The Moment Kalender 2020

Kalender Momen ko tarinspirasi dari karifan kuno Istilah Surya Cino jo Kitab Pangkhotbah dalam Alkitab. Tujuannyo untuak marenungkan sifaik galau masyarakaik modren jo ngingakkan urang supayo manyadari satiok musim serta mahargoi momen kini. Dalam rancangan baru ko, bulan dicatakkan di tangah laman, sadangkan tanggalnyo disusun manjadi lengkungan gradien. Sambia tanggal jo lengkungan baputar searah jarum jam mangelilingi pusat, inyo palahan-lahan pudar—dek karano kareh nan tembus pandang—mambangkikan gagasan puitis bahaso kalanggengan tasusunan dari sarangkaian momen kini.

About the A' Design Award Ameh

The Moment Kalender 2020 adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. The Moment Kalender 2020 dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. The Moment Kalender 2020 malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Press Kit

Unique Properties: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensions & Packaging: 185mm x 94mm x 46.5mm
Tags: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Production Technology: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Design Challenge: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Research: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiration: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Project Duration: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Operation Flow: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patents: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Image Credits: Echo Chen, 2019