Tea and Pastry Fungsi Utamo: Bungkusan Kado by Weiquan Long

Tea and Pastry Fungsi Utamo: Bungkusan Kado by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2020

Tea and Pastry Fungsi Utamo: Bungkusan Kado

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award Perak Winner in Kamasan Category

23,724

Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Fungsi Utamo: Bungkusan Kado

Tea and Pastry adolah satu paket bungkusan kado nan dibuek untuak Festival Tangah Musim Gugua. Paket ko ma isi duo kotak dalam ciek bungkusan, nan barisi teh itam sarato roti mantega gaya Su. Tato letak di parmukaannyo sadarhano sarato simpel. Ciek lukisan tinta mancaliakkan gunuang teh, sarato garih-garih aluih manggambakan roti mantega tu. Efek gosokan jo tinta manambahkan sifaik nan anggun. Bungkusan ko dibuek dari karateh kraft. Desain ko marujuak ka tradisi manyimpan teh dalam guci tanah liek, nan mancarminkan raso sayang nan lamo di antaro sasamo urang. Maksuiknyo adolah untuak manyampaikan raso pasahabatan malalui ciek kado nan sadarhano.

The Recognition

About the A' Design Award Perak

Tea and Pastry Fungsi Utamo: Bungkusan Kado adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Tea and Pastry Fungsi Utamo: Bungkusan Kado dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Tea and Pastry Fungsi Utamo: Bungkusan Kado adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017