Family Joy Kamasan Bungkusan Anggur by Xu Shihan

Family Joy Kamasan Bungkusan Anggur by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2020

Family Joy Kamasan Bungkusan Anggur

by Xu Shihan

Client: Peck Gift

A' Design Award Basi Winner in Kamasan Category

9,071

Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Kamasan Bungkusan Anggur

Family Joy marupokan kotak hadiah bungkusan anggur nan dirancang untuak marayoan Tahun Baru Cino. Ilustrasi di ateh kotak tu manunjuakkan sabuah kaluarga nan bakumpua di sakuliliang meja makan bundar, sambia mangangkek gelas anggur basamo-samo. Adegan ko mancaritokan makna baralek kaluarga sarato suasana rami Festival Musim Semi. Kotak hadiah ko baukuran 383.5 kali 115 kali 374 milimeter, dibuek jo tekniak cetak karateh pit sarato pelapisan perunggu (bronzing). Rancangan ko manggabuangkan budaya anggur jo suasana musim rayo, sahinggo anggur nan dikamas ko cocok dijadian hadiah untuak sanak famili sarato kawan-kawan.

The Recognition

About the A' Design Award Basi

Family Joy Kamasan Bungkusan Anggur adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Family Joy Kamasan Bungkusan Anggur dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Family Joy Kamasan Bungkusan Anggur dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019