Wilsons Fungsi Utama: Kamasan Makanan Anjiang dek Gary Lawson

Wilsons Fungsi Utama: Kamasan Makanan Anjiang dek Gary Lawson adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2020

Wilsons Fungsi Utama: Kamasan Makanan Anjiang

dek Gary Lawson

Klien: Lawson Design

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

11,962

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #94058

Gabung Daftar Tunggu Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Wilsons Fungsi Utama: Kamasan Makanan Anjiang

Teks Buku: Wilsons marupokan desain kamasan untuak makanan anjiang nan dipres dingin. Rangkaian produk iko mancakuik tigo produk, nan masiang-masiang tasadio dalam kantuang 2.5 kg jo 10 kg. Ilustrasi pamandangan alam dari British Isles malingkuang di sakuliliang tiok kantuang, jo tiok produk mampunyoi namo jo palet warna nan khas. Kantuang-kantuang tu dicetak jo tinta CMYK malalui tekniak flexography manggunokan tinta babahan aia di ateh lapisan dasar tinta putiah nan lengkok, kudian disalasaikan jo lapisan varnis palinduang nan bening. Kantuang foil nan ringan jo panutuik zip nan bisa dibukak-tutuik manggantikan karuang kertas nan barek, manjago makanan tatap sagar untuak wakatu nan lebih lamo, sarato mambantu mangurangi sampah.

Pangakuan

Tantang A' Design Award Gangsa

Wilsons Fungsi Utama: Kamasan Makanan Anjiang adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Wilsons Fungsi Utama: Kamasan Makanan Anjiang dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Wilsons Fungsi Utama: Kamasan Makanan Anjiang mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Dimensi & Kemasan: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Tag: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Teknologi Produksi: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Tantangan Desain: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Penelitian: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspirasi: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Durasi Proyek: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Alua Operasi: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Kredit Gambar: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson