Pah Ji Hue Primary Function: Bungkuih Teh by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Pah Ji Hue Primary Function: Bungkuih Teh by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2020

Pah Ji Hue Primary Function: Bungkuih Teh

by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Client: PAH JI HUE' International Co;Ltd

A' Design Award Perak Winner in Kamasan Category

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Colors

The Design

About Pah Ji Hue Primary Function: Bungkuih Teh

Pah Ji Hue adolah rangkaian bungkuih nan diciptaan untuak teh klasik Taiwan jo teh buah Taiwan. Sabuah kaleng basi bulek maampek teh buah, nan digabuangan jo buah nan lah dikariangan, sarato bagian ateh kaleng tu cambuang malalui modeling. Sabuah kotak karateh maampek teh klasik jo mambao ilustrasi nan sadarhano bagayo perkotaan. Sabuah kotak kayu manyatuan kaduo jinih produk ko sarato bisa pulo dipakai sabagai kotak panyimpanan. Kasadonyo bungkuih diproduksi jo cetak offset, jo lapisan cetak nan babeda-beda di bagian permukaannyo. Rangkaian ko manyajian pangalaman marasoi teh sacaro tanang jo sadarhano.

The Recognition

About the A' Design Award Perak

Pah Ji Hue Primary Function: Bungkuih Teh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Pah Ji Hue Primary Function: Bungkuih Teh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Pah Ji Hue Primary Function: Bungkuih Teh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Dimensions & Packaging: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Tags: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Production Technology: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Design Challenge: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Research: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Inspiration: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Project Duration: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Operation Flow: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to PAH JI HUE' International Co;Ltd
Team Members: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Image Credits: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019