Ameh Kamasan · 2020
Hou Juice Kemasan Jus
by Leng Chen
- A' Design Award Ameh 2020 in Kamasan
- CLIENT: Pagoda
- Estimated Number of Design Views: 39,521
- Verification code E94177FB72 · Verify this award
Colors
About Hou Juice Kemasan Jus
Hou Juice adolah desain kemasan untuak merek jus segar. Boto ko bagarih tangah 45 milimeter jo tinggi 165 milimeter. Boto plastik ko dilapisi jo lapisan mutiara sarato disampurnokan jo teknik frosting jo cetak warna spot. Ilustrasi kero manjadi tema visual utamo, jo carito nan babeda digambakan untuak satiok raso buah. Kero adolah lambang parusahaan buah induaknyo sarato manjadi tando samangaik dalam budayo Cino. Desain ko batujuan untuak manyatokan alam, kasagaran, jo kualitas, sarato mambangun kapicayoan di kalangan pambali nan paduli jo kasihatan.
About the A' Design Award Ameh
Hou Juice Kemasan Jus adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Hou Juice Kemasan Jus dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Hou Juice Kemasan Jus malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
- Dimensions & Packaging
- Diameter 45mm x Height 165mm
- Tags
- juice, packaging, branding, drink, beverages，
- Production Technology
- The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
- Design Challenge
- The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
- Research
- The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
- Inspiration
- We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
- Project Duration
- The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
- Operation Flow
- Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
- Image Credits
- Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.
