Gangsa Kamasan · 2020
Tongue-Bongue Pangkek Permen
by Victoria Ax
- A' Design Award Gangsa 2020 in Kamasan
- CLIENT: Vi_ax
- Estimated Number of Design Views: 16,999
- Verification code 73C87ACA74 · Verify this award
Colors
About Tongue-Bongue Pangkek Permen
Kamauan adolah untuak manciptoan sabuah pangkek untuak sasuatu jenis makanan. Wakatu mangambangkan pangkek, nan palliang pantiang adolah manjadi indak dapek ditarko. Karano banyak solusi stereotip di pasaran, patuiklah dicari nan lain, patuiklah manjauahi dari pola-pola nan biaso. Dan parhatian dipusatkan ka proses mamakan itu surang, yaitu mangambiak jo masuakan makanan ka dalam muluit. Iko manjadi latabelakang gagasan. Urang manggunoan lidah untuak manghisok macem-macem nan manis. Lollipop babentuk lidah manciptoan metafora surreal "lidah di ateh lidah (manusia)".
About the A' Design Award Gangsa
Tongue-Bongue Pangkek Permen adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Tongue-Bongue Pangkek Permen dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Tongue-Bongue Pangkek Permen mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
- Dimensions & Packaging
- 50 x 50 x 70 mm assembled
240 x 250 mm for printing - Tags
- tongue, tongue-bongue, package, toy-package, fruits
- Production Technology
- paper
- Design Challenge
- Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
- Research
- The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
- Inspiration
- The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
- Project Duration
- Project was made for German package competition, started in Moscow, February-April 2017.
- Operation Flow
- The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
