WiseTribe Education Fungsi Utamo: Identitas Visual by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Grafik Competition Category.

PerakGrafik· 2020

WiseTribe Education Fungsi Utamo: Identitas Visual

by Somethink Brand

Client: WiseTribe education

A' Design Award Perak Winner in Grafik Category

46,890

Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Fungsi Utamo: Identitas Visual

WiseTribe Education adolah suatu identitas visual nan dibuek untuak sabuah organisasi pendidikan nan malayani anak-anak dari lahia sampai umua duo baleh taun. Namo merek Cino weisi babunyi sarupo jo kato Inggirih wise, nan manganduang pulo makna bapikia. Identitas ko mamakai kombinasi warna nan barani sarato grafik pambantu untuak mangungkokkan kabebasan jo imajinasi. Karakter maskot, tamasuak sosok pribumi, dinosaurus, pohon kabijaksanaan sarato sabuah planet, mambantu anak-anak untuak dakek jo merek ko. Identitas ko diterapkan pado poster, templat media sosial, kartu namo, amplop sarato lencana.

The Recognition

About the A' Design Award Perak

WiseTribe Education Fungsi Utamo: Identitas Visual adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. WiseTribe Education Fungsi Utamo: Identitas Visual dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. WiseTribe Education Fungsi Utamo: Identitas Visual adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.