HuangRan Fungsi Utamo: Kemasan Anggur by Lynn Tsang

HuangRan Fungsi Utamo: Kemasan Anggur by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

HuangRan Fungsi Utamo: Kemasan Anggur

by Lynn Tsang

Client: Lynn Tsang

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Fungsi Utamo: Kemasan Anggur

Teks Buku: HuangRan adolah kemasan untuak sarangkaian anggur baraih Cino. Rancangan ko manampilkan ampek dewa pelindung dari mitologi kuno Cino: Naga Hijau, Harimau Putiah, Buruang Marah (Vermilion), jo Kuro-kuro Hitam. Ilustrasi antropomorfik digabuang jo unsua-unsua opera Cino untuak mambari citra baru nan modis kapado tokoh-tokoh tu, nan batujuan manarik minat konsumen mudo. Satiok dari ampek botol tu mawakili surang dewa, jo dewa-dewa tu dicetak di dalam kotak hadiah untuak mangisi ampek arah mato angin. Kotak ko manggunokan tuduang ateh jo bawah, jo bagian nan babolong nan manambah kadalaman tampilan.

The Recognition

About the A' Design Award Gangsa

HuangRan Fungsi Utamo: Kemasan Anggur adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. HuangRan Fungsi Utamo: Kemasan Anggur dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. HuangRan Fungsi Utamo: Kemasan Anggur mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen