DouChaSai Fungsi Utama: Kamasan Teh by 7654321 Studio

DouChaSai Fungsi Utama: Kamasan Teh by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

DouChaSai Fungsi Utama: Kamasan Teh

by 7654321 Studio

Client: 7654321 Studio

A' Design Award Gangsa Winner in Kamasan Category

12,077

Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Fungsi Utama: Kamasan Teh

Teks Buku: DouChaSai marupokan rancangan kamasan nan diciptokan untuak sabuah teh nan mandapek panghargaan dalam kompetisi teh rakyaik nan diadokan di Gunuang Wuyi pado tahun 2018. Kotak iko barukuran 160 kali 40 kali 245 milimeter, dibuek dari kertas khusus, sarato disalasaikan jo cetak warna spot layar, bronzing, sarato stiker logam transfer. Kaligrafi Cina manutupi seluruh permukaan, mangikuti makna sarato struktur kato "kompetisi teh". Guratannyo taba sarato dibuek jo tensi, sahinggo tulisan tu bisa pulo dibaco sabagai lukisan. Di dalam kotak tadapek kotak teh nan lebih ketek sarato sertifikat koleksi.

The Recognition

About the A' Design Award Gangsa

DouChaSai Fungsi Utama: Kamasan Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. DouChaSai Fungsi Utama: Kamasan Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. DouChaSai Fungsi Utama: Kamasan Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方