Morph Fungsi Utamo: Branding Makanan jo Minuman dek Mars Design Consultants

Morph Fungsi Utamo: Branding Makanan jo Minuman dek Mars Design Consultants adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2020 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2020

Morph Fungsi Utamo: Branding Makanan jo Minuman

dek Mars Design Consultants

Klien: Mars Design Consultants

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #98855

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Morph Fungsi Utamo: Branding Makanan jo Minuman

Teks Buku: Morph marupokan program branding untuak bar jo restoran di ateh atok (rooftop) di Hangzhou, Cina. Identitas ko baraso dari Liangzhu, sabuah carito cinto Cino kuno, sarato dari sayok kupu-kupu blue morpho nan bakilau baaneka warno. Logo ko mangabuangkan bantuak sayok kupu-kupu batino jo jantan manjadi ciek simbol. Latabalakang unggu galok manggambarkan malam nan babintang, sadangkan sayok-sayoknyo mampaliekkan paraliahan warno pelangi. Pola kupu-kupu nan sarupo kaleidoskop manjadi elemen grafis utamo. Pola ko diaplikasikan pado menu, kotak korek api, proyeksi gerak, sarato patuang seni dindiang.

Pangakuan

Tantang A' Design Award Gangsa

Morph Fungsi Utamo: Branding Makanan jo Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Morph Fungsi Utamo: Branding Makanan jo Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Morph Fungsi Utamo: Branding Makanan jo Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Dimensi & Kemasan: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Tag: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Teknologi Produksi: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Tantangan Desain: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Penelitian: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspirasi: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Durasi Proyek: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Alua Operasi: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Paten: MARS
Anggota Tim: Angela Lu Zhang
Nico Xu YiFei
Kredit Gambar: MARS