Perak Grafik · 2020

Project Yellow Promosi Merek

by Yu Chen

A' Design Award Perak 2020 in Grafik
CLIENT: Hubei University of Technology
Estimated Number of Design Views: 55,912
Verification code 8C1E5B275D · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Project Yellow Promosi Merek

Project Yellow adolah suatu Proyek Seni nan komprehensif nan mambangun konsep visual dari Sagalo Kuniang. Badasarkan visi kunci, papan reklame luar ruangan nan gadang akan dibuek di berbagai kota, dan serentetan produk turunan budaya dan kreatif akan diproduksi pado wakatu nan samo. Sabagai IP visual, Project Yellow punyo gambar visual nan manarik dan skema warna nan berenergi untuak mambantuak visi kunci nan manyatu, nan mambuek urang indak terlupoan. Cocok untuak promosi online dan offline berskala gadang, dan hasil produk turunan visual, inyo adolah proyek desain nan unik.

About the A' Design Award Perak

Project Yellow Promosi Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Project Yellow Promosi Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Project Yellow Promosi Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Press Kit

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Image Credits: Yu Chen