Holiday Gift Set Pambungkuih Set Kado by Salvita Bingelyte

Holiday Gift Set Pambungkuih Set Kado by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2020

Holiday Gift Set Pambungkuih Set Kado

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #99230

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Colors

The Design

About Holiday Gift Set Pambungkuih Set Kado

Holiday Gift Set adolah desain pambungkuih untuak koleksi kado hari rayo nan bisa dikonsumsi. Set ko barisi coklat batang 80 g, bungkuih teh herbal 40 g, madu alami dalam toples 200 g, sarato lilin bararoma kayu manih 140 g. Ilustrasinyo tainspirasi dari Zemyna, dewi bumi Lithuania, nan digambarkan di siko sabagai sosok modern nan mamakai sepatu sneaker jo headphone. Rambuik putiah panjang si dewi mangingekkan kito ka salju sarato gambaran hari rayo nan lah biaso. Palet warna alami nan lambuik mancerminkan bahan-bahannyo. Cetakan offset, fleksografi, jo digital dipakai.

The Recognition

About the A' Design Award Perak

Holiday Gift Set Pambungkuih Set Kado adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Holiday Gift Set Pambungkuih Set Kado dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Holiday Gift Set Pambungkuih Set Kado adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)