Be Er Xiang Twelve Constellations Kamasan Bijo Bungo Matohari by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.
GangsaKamasan· 2020
Be Er Xiang Twelve Constellations Kamasan Bijo Bungo Matohari
by Sun Linlin and Zhou Jingkuan
Client: Be Er Xiang
A' Design Award Gangsa Winner in Kamasan Category
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- Verified Award Winner
- Verify Award Status for #99436
The Design
About Be Er Xiang Twelve Constellations Kamasan Bijo Bungo Matohari
Be Er Xiang Duo Baleh Rasi Bintang adolah rancangan kamasan bijo bungo matohari nan dibuek untuak sabuah merek baru. Wadahnyo dibuek dari timah lembaran (tinplate) jo kantong plastik di dalamnyo, sadangkan grafisnyo dicetak jo teknik cetak ampek warno. Satiok kamasan bagaris tangah 100 milimeter jo tinggi 150 milimeter. Ilustrasinyo manggabuangkan duo baleh rasi bintang jo motif bungo matohari. Tema rasi bintang ko dipiliah dek karano ianyo topik nan lah akrab di kalangan anak mudo. Tujuannyo iyolah untuak mambarikan tampilan nan khas bagi merek baru ko sarato manarik minat konsumen anak mudo.
The Recognition
About the A' Design Award Gangsa
Be Er Xiang Twelve Constellations Kamasan Bijo Bungo Matohari adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Be Er Xiang Twelve Constellations Kamasan Bijo Bungo Matohari dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Be Er Xiang Twelve Constellations Kamasan Bijo Bungo Matohari mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
- Dimensions & Packaging
- Diameter: 100mm, height: 150mm
- Tags
- Twelve constellations, BE ER XIANG, packaging
- Production Technology
- Tinplate, plastic bag, four-color printing.
- Design Challenge
- Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
- Research
- A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
- Inspiration
- In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
- Team Members
- Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali - Image Credits
- Sun Linlin and Zhou Jingkuan, 2019
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