Wu Fungsi Utamo: Kemasan Hadiah by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2020
Wu Fungsi Utamo: Kemasan Hadiah
Client: 7654321 Studio
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #99598The Design
About Wu Fungsi Utamo: Kemasan Hadiah
Wu adolah rangkaian kemasan hadiah nan didisain untuak wadah teh kelas ateh nan tabuek dari perak, kuningan sarato enamel. Kotaknyo diproduksi dalam tigo ukuran sarato mamadukan karateh ijau tuo jo aksen barfinishing mutiaro dalam warna musim gugua, mancip'takan nada nan tanang sarato mantap. Satiok kotak mambaok rumbai nan diuntai jo koin kuningan nan diukia di keduo sisinyo jo frasa Wei Wu Zhi Zu sarato Long Happiness. Wei Wu Zhi Zu ba'arti urang nan puas hati salalu bahagia. Kotaknyo dibukak jo caro maluncua'an cangkang lua, nan mampatontonkan wadah sarato sabuah kartu nan tacetak.
The Recognition
About the A' Design Award Perak
Wu Fungsi Utamo: Kemasan Hadiah adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Wu Fungsi Utamo: Kemasan Hadiah dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Wu Fungsi Utamo: Kemasan Hadiah adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
- Dimensions & Packaging
- 330*130*130mm / 255*130*130mm / 180*130*130mm
- Tags
- Wu, gift packaging
- Production Technology
- brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
- Design Challenge
- The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
- Research
- Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
- Inspiration
- "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
- Project Duration
- The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
- Team Members
- Designer:Bosom
Photography:Hello小方 - Image Credits
- Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.
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