Mao Tai Chun Fungsi Utamo: Kamasan Minuman Baralkohol by Zeng Li is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.
GangsaKamasan· 2020
Mao Tai Chun Fungsi Utamo: Kamasan Minuman Baralkohol
by Zeng Li
Client: Shenzhen YUTO packaging technology co.LTD
A' Design Award Gangsa Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #99708The Design
About Mao Tai Chun Fungsi Utamo: Kamasan Minuman Baralkohol
Teks Buku: Mao Tai Chun marupokan rancangan kamasan untuak minuman baralkohol khas Tiongkok. Botolnyo tabuek dari keramik hijau doff, dihiasi jo teknik cetak pambakaran suhu tinggi, sarato bavolume 500 mililiter. Tutuik logamnyo mangikuik tema tahun tikuih, dibantuak malalui prosès pambuatan lubang (hollowing). Kotak lua dibuek dari kertas khusus warna krem, dicetak jo warna khusus (spot colour) sarato disalasaikan jo teknik hot stamping. Teks jo motif budayo dijago tatap sadarhano tapi jaleh. Rancangan iko manggabuangkan motif peri tabang jo simbol tikuih untuak mampakanalkan budayo tradisional Tiongkok kapado generasi mudo.
The Recognition
About the A' Design Award Gangsa
Mao Tai Chun Fungsi Utamo: Kamasan Minuman Baralkohol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Mao Tai Chun Fungsi Utamo: Kamasan Minuman Baralkohol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Mao Tai Chun Fungsi Utamo: Kamasan Minuman Baralkohol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- Dimensions & Packaging
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- Tags
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- Production Technology
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- Design Challenge
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- Research
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- Inspiration
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- Project Duration
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- Operation Flow
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
- Team Members
- Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang
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