Sienna Monroe Гоо сайхны бүтээгдэхүүний баглаа боодол by Ricci Williams

Sienna Monroe Гоо сайхны бүтээгдэхүүний баглаа боодол by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2021

Sienna Monroe Гоо сайхны бүтээгдэхүүний баглаа боодол

by Ricci Williams

Client: Summerhouse Collective

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

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Colors

The Design

About Sienna Monroe Гоо сайхны бүтээгдэхүүний баглаа боодол

Sienna Monroe нь ургамлын гаралтай, амьтдад хатуу ханддаггүй гоо сайхны шугамын брэнд имидж болон баглаа боодол юм. Бэлгийн хайрцаг нь онлайн захиалгын хүргэлтийн хайрцаг болж давхар үүрэг гүйцэтгэдэг бөгөөд энэ нь хог хаягдлыг бууруулдаг. Хайрцгийг дахин боловсруулсан, бүрхүүлгүй, ургамлын мурын бэхээр хэвлэсэн, задарч чаддаг (компостжуулж болох) картонгоор хийсэн. Лонхнуудыг дахин боловсруулж болдог материал болох шилээр хийсэн бол шошгонд хэрэглэгчийн ашигласан цаасыг ашигласан. Байгалийн хэвлэмэл хээ нь зузаан, тод бичгийн хэвийг зөөлрүүлж өгдөг. Уг баглаа боодол нь бүтээгдэхүүнийг ашигласны дараа хадгалж, дахин ашиглах зориулалттай юм.

The Recognition

About the A' Design Award Хүрэл шагнал

Sienna Monroe Гоо сайхны бүтээгдэхүүний баглаа боодол нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Sienna Monroe Гоо сайхны бүтээгдэхүүний баглаа боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Sienna Monroe Гоо сайхны бүтээгдэхүүний баглаа боодол хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.