Qin Постерийн цуврал by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2021

Qin Постерийн цуврал

by Kaidi Mao

Client: Kaidi Mao

A' Design Award Хүрэл шагнал Winner in График Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qin Постерийн цуврал

"Цинь" бол хятад ландшафтын зурагны уламжлалыг дижитал медиагаар шинэчлэн тайлбарласан постерийн цуврал юм. "Цинь" гэдэг нэр нь хятад хэлний нэвчих, шингэх гэсэн утгатай үгнээс гаралтай бөгөөд бичгийн тэмдэгт нь ус болон зүрхний тэмдгийг нэгтгэдэг. Зургууд эхлээд гэрэл зурагны хэлбэрээр бүтэж, дараа нь Photoshop, Cinema 4D, Procreate зэрэг дижитал хэрэгслээр боловсруулагддаг. Энэ цувралыг хоёр хэмжээгээр үйлдвэрлэсэн бөгөөд хэвлэмэл эсвэл дэлгэцэн дээр, галерей эсвэл гэрийн орчинд үзүүлэх боломжтой. Зорилго нь байгалийн тухай даоист үзэл санааг олон улсын үзэгчдэд хүргэн илэрхийлэхэд оршино.

The Recognition

About the A' Design Award Хүрэл шагнал

Qin Постерийн цуврал нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Qin Постерийн цуврал нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Qin Постерийн цуврал хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags: Art, poster, Taoism, culture, landscape, painting
Production Technology: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration: The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.