Мөнгөн Савлагаа · 2022
Treasured Brew of the Cave Primary Function: Байцзю архины лонхны сав баглаа боодол
by Tiger Pan
- A' Design Award Мөнгөн шагнал 2022 in Савлагаа
- CLIENT: Jiugui Liquor Co., Ltd
- Estimated Number of Design Views: 25,501
- Verification code 33582B0F0E · Verify this award
Colors
About Treasured Brew of the Cave Primary Function: Байцзю архины лонхны сав баглаа боодол
Book Text: "Агуйн Нандин Дарс" бол Хятадын байцзю архины сав баглаа боодлын дизайн юм. Уламжлалт уут хэлбэрийн лонхны хэлбэрийг хадгалж, хүзүүн дээр нь олс ороосон бөгөөд харин материалыг шаазангаас шилэнд шилжүүлсэн. Шилэн гадаргуу нь гялбаа болон бүтэц нэмж, лонхыг бусад брэндийн ашигладаг вааран сав баглаа боодлоос ялгаруулж өгдөг. Ёроол дээр нь эртний Хятадын зургийн хэв маягаар уул сийлж, Мяо үндэстний эрт дээр үеэс хэрэглэж ирсэн агуйд хадгалах аргачлалын үзэл баримтлалыг илэрхийлсэн байна. Лонх нь цэвэрхэн, тунгалаг хэвээр үлдэж, дээр нь зургаан тоог товойлгон дардасласан.
About the A' Design Award Мөнгөн шагнал
Treasured Brew of the Cave Primary Function: Байцзю архины лонхны сав баглаа боодол нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Treasured Brew of the Cave Primary Function: Байцзю архины лонхны сав баглаа боодол нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Treasured Brew of the Cave Primary Function: Байцзю архины лонхны сав баглаа боодол бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Press Kit
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensions & Packaging
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tags
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Design Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspiration
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Image Credits
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
