Kinokomeshi Савлагаа by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2025

Kinokomeshi Савлагаа

by Kikumi Yoshida

Client: Taiai Co.

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

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Verified Award Winner
Verify Award Status for #164676

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Colors

The Design

About Kinokomeshi Савлагаа

Энэхүү камамеши багц нь гадаа хоол идэх туршлагыг санал болгож, байгальд мөөгний амтыг амтлах боломжийг олгодог. Савлагаа нь Эхимэ мужийн уулсын дүрслэлтэй бөгөөд логон дээр алтан тугалга хэвлэлээр боловсронгуй мэдрэмжийг бий болгосон. Гадаа хэрэглэгдэхүүнээс санаа авсан тод өнгөнүүд нь байгалийн орчинд тод ялгарч харагддаг. Бат бөх хайрцаг нь будаа болон дашигийн жинг тэсч чаддаг бөгөөд тээвэрлэлтийн явцад бат бөх чанарыг хангадаг. Энэхүү дизайн нь практик байдал болон байгальтай гүн холбоог тэнцвэржүүлсэн бөгөөд тохь тухтай байдал болон чанартай гар урлалыг эрэлхийлдэг гадаа үйл ажиллагаа дуртай хүмүүст тохиромжтой.

The Recognition

About the A' Design Award Хүрэл шагнал

Kinokomeshi Савлагаа нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Kinokomeshi Савлагаа нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Kinokomeshi Савлагаа хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
Dimensions & Packaging: 130 mm (W) x 35 mm (D) x 200 mm (H)
Tags: Kamameshi, Japanese food, package design, Japanese food
Production Technology: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
Design Challenge: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
Research: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
Inspiration: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
Project Duration: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
Operation Flow: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.