WiseTribe Education Primary Function: Харагдах орчны онцлог by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Мөнгөн шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

МөнгөнГрафик· 2020

WiseTribe Education Primary Function: Харагдах орчны онцлог

by Somethink Brand

Client: WiseTribe education

A' Design Award Мөнгөн шагнал Winner in График Category

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Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Primary Function: Харагдах орчны онцлог

WiseTribe Education нь төрснөөс арван хоёр нас хүртэлх хүүхдэд үйлчилдэг боловсролын байгууллагад зориулан бүтээгдсэн харагдах орчны онцлог юм. Хятад брэндийн нэр болох weisi нь англи хэлний wise гэдэг үгтэй адил дуудагдах бөгөөд энэ нь мөн сэтгэн бодох гэсэн утга агуулдаг. Энэхүү онцлог нь эрх чөлөө болон төсөөллийг илэрхийлэхийн тулд тод өнгөний хослол болон туслах графикийг ашигласан. Уугуул хүн, үлэг гүрвэл, мэргэн ухааны мод болон гараг зэрэг маскот дүрүүд нь хүүхдүүдэд брэндтэй холбогдоход тусалдаг. Энэ онцлогийг зурагт хуудас, олон нийтийн сүлжээний загвар, нэрийн хуудас, дугтуй болон энгэрийн тэмдэгт хэрэглэсэн.

The Recognition

About the A' Design Award Мөнгөн шагнал

WiseTribe Education Primary Function: Харагдах орчны онцлог нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. WiseTribe Education Primary Function: Харагдах орчны онцлог нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. WiseTribe Education Primary Function: Харагдах орчны онцлог бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.