Emas Cetakan · 2020

ZhuZi Art Buku

by Xi Alice Zong

A' Design Award Emas 2020 in Cetakan
CLIENT: ZHUZI Art Center
Estimated Number of Design Views: 103,769
Verification code 33DC9103CB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About ZhuZi Art Buku

Satu siri edisi buku untuk karya kaligrafi dan lukisan tradisional Cina yang diterbitkan diterbitkan oleh Muzium Seni Nanjing Zhuzi. Dengan sejarahnya yang panjang dan teknik yang elegan, lukisan dan kaligrafi tradisional Cina dihargai kerana daya tarikan mereka yang sangat artistik dan praktikal. Semasa merancang koleksi, bentuk, warna, dan garis abstrak digunakan untuk membuat sensualitas yang konsisten dan menonjolkan ruang kosong dalam lakaran. Tanpa usaha bertepatan dengan seniman dalam gaya lukisan tradisional dan kaligrafi.

About the A' Design Award Emas

ZhuZi Art Buku ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. ZhuZi Art Buku diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. ZhuZi Art Buku mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Press Kit

Unique Properties: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Dimensions & Packaging: Width 10 inch x Height 13 inch, soft cover editions
Tags: Book Design, Typography, Graphic Design, Layout Design, Illustration
Production Technology: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Design Challenge: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Research: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inspiration: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Project Duration: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Operation Flow: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Patents: Copyrights belong to Xi Alice Zong, 2020.
Image Credits: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang