The Seeds Of Faith Surat Tawaran Kemasukan Universiti oleh Xianming Hu

Reka bentuk The Seeds Of Faith Surat Tawaran Kemasukan Universiti oleh Xianming Hu ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Media Cetak dan Penerbitan.

EmasCetakan· 2021

The Seeds Of Faith Surat Tawaran Kemasukan Universiti

oleh Xianming Hu

Klien: Beijing Forestry University

Pemenang A' Design Award Emas dalam Kategori Cetakan

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Reka Bentuk

Mengenai The Seeds Of Faith Surat Tawaran Kemasukan Universiti

The Seeds of Faith ialah set surat tawaran kemasukan universiti yang dicipta untuk Universiti Perhutanan Beijing. Set ini merangkumi surat tawaran kemasukan, sebuah buku nota dan panduan pendaftaran. Empat versi surat tersebut memaparkan peringkat pertumbuhan tumbuhan: pembenihan, percambahan, pertumbuhan dan perkembangan subur. Surat ini berwarna hijau gelap dan dihiasi titik-titik perak dan emas yang melambangkan biji benih. Bahan utamanya ialah kadbod kelabu yang diperbuat daripada kertas terpakai kitar semula. Corak permukaan dihasilkan melalui teknik cetakan timbul panas emas dan perak, yang mengurangkan penggunaan dakwat cetakan. Reka bentuk ini mencerminkan budaya universiti tersebut.

Pengiktirafan

Mengenai A' Design Award Emas

The Seeds Of Faith Surat Tawaran Kemasukan Universiti ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. The Seeds Of Faith Surat Tawaran Kemasukan Universiti diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Seeds Of Faith Surat Tawaran Kemasukan Universiti mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Dimensi & Pembungkusan: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Tag: Creative, Identifiable,Cultural,International,Interaction
Teknologi Pengeluaran: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Cabaran Reka Bentuk: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Penyelidikan: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Inspirasi: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Tempoh Projek: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Aliran Operasi: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Kredit Imej: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu