Fading Traditional Trades and Crafts Buku by Jesvin Yeo

Emas Cetakan · 2022

Fading Traditional Trades and Crafts Buku

by Jesvin Yeo

A' Design Award Emas 2022 in Cetakan
Estimated Number of Design Views: 658,669
Verification code C175C46C2E · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Fading Traditional Trades and Crafts Buku

Buku ini menggunakan cetakan timbul 3D untuk mendokumentasikan dan menyerlahkan perincian rumit karya yang direka dengan teliti oleh tukang tradisional Singapura, daripada bot naga kertas dan barang kemas India hingga kasut manik Peranakan. Halaman berwarna melambangkan kebangkitan dan kejatuhan kraf tradisional, apabila industri memulakan tempoh perkembangannya (kusam) ke zaman keemasan (kuning) dan beransur-ansur pudar (putih). Kapur pastel dilampirkan untuk pembaca meneduhkan halaman dan menemui seni yang hilang dari warisan budaya tidak ketara Singapura ini, kerana hanya kita manusia yang boleh melindungi, menyokong dan mengembalikannya.

About the A' Design Award Emas

Fading Traditional Trades and Crafts Buku ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Fading Traditional Trades and Crafts Buku diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fading Traditional Trades and Crafts Buku mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Press Kit

Unique Properties: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensions & Packaging: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tags: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Production Technology: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Design Challenge: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Research: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Project Duration: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operation Flow: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patents: Copyrights belong to Jesvin Yeo, 2021
Image Credits: All images: Photographer Victor Gui, 2021 and 2022