Hong Kong Houseware Fair 2019 Pemasangan Acara oleh Hong Kong Trade Development Council

Reka bentuk Hong Kong Houseware Fair 2019 Pemasangan Acara oleh Hong Kong Trade Development Council ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Acara dan Peristiwa.

PerakAcara· 2020

Hong Kong Houseware Fair 2019 Pemasangan Acara

oleh Hong Kong Trade Development Council

Klien: Hong Kong Trade Development Council

Pemenang A' Design Award Perak dalam Kategori Acara

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Warna

Reka Bentuk

Mengenai Hong Kong Houseware Fair 2019 Pemasangan Acara

Hong Kong Houseware Fair 2019 ialah reka bentuk acara yang dicipta untuk pameran perdagangan yang diadakan di Hong Kong Convention and Exhibition Centre. Reka bentuk ini merangkumi tiga kawasan: sebuah pemasangan selamat datang di ruang legar pintu masuk, satu olahan pintu masuk untuk dewan pameran, dan sebuah paparan ramalan trend yang berasingan. Pemasangan selamat datang berukuran 30 meter persegi dengan ketinggian 5 meter dan termasuk sebuah skrin LED yang besar. Bahan-bahannya termasuk sistem aluminium yang boleh diguna semula, lampu jalur LED, panel akrilik dan permaidani terbiodegradasi. Warna dan bentuk yang diambil daripada laporan trend industri menghubungkan ketiga-tiga kawasan ini.

Pengiktirafan

Mengenai A' Design Award Perak

Hong Kong Houseware Fair 2019 Pemasangan Acara ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Hong Kong Houseware Fair 2019 Pemasangan Acara diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Hong Kong Houseware Fair 2019 Pemasangan Acara ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensi & Pembungkusan: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tag: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Teknologi Pengeluaran: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Cabaran Reka Bentuk: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Penyelidikan: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspirasi: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Tempoh Projek: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Aliran Operasi: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.