Settlements Kampanja Integrata minn Pancho Gonzalez

Id-disinn Settlements Kampanja Integrata minn Pancho Gonzalez huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

BronżReklamar· 2020

Settlements Kampanja Integrata

minn Pancho Gonzalez

Klijent: Inbrax

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Reklamar

13,756

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #103849

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Settlements Kampanja Integrata

L-insedjamenti huma realtà madwar id-dinja u speċjalment fl-Amerika Latina. Dan id-disinn ta’ reklamar ifittex li jiġbor fondi b’mod differenti u jagħmel dan billi jniedi film li fl-aħħar mill-aħħar ma kienx jeżisti. Biex tikseb biljett, in-nies kellhom imorru fuq il-websajt tal-film biex jixtru l-biljetti tagħhom u meta għamlu rrealizzaw li l-film ma kienx jeżisti, sabiex ikunu jistgħu jagħtu l-flus tagħhom lill-fondazzjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Settlements Kampanja Integrata huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Settlements Kampanja Integrata ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Settlements Kampanja Integrata jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Dimensjonijiet u Ippakkjar: Trailers, posters, digital ads and social media.
Tikketti: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Teknoloġija tal-Produzzjoni: Integrated campaign across 5 countries in South America.
Sfida tad-Disinn: First online collecting campaign done by Techo Latam.
Riċerka: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Ispirazzjoni: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Tul tal-Proġett: Chile, Peru, Argentina, Brazil and Colombia.
Fluss tal-Operazzjoni: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Privattivi: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Membri tat-Tim: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Krediti tal-Immaġni: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando