Deheb Reklamar · 2025
Pepsi Smart Can Laned tax-Xarba Interattiva
by PepsiCo Design and Innovation
- Premju A' Design Award tad-Deheb 2025 in Reklamar
- Estimated Number of Design Views: 48,952
- Verification code FBC1D78C6E · Verify this award
Colors
About Pepsi Smart Can Laned tax-Xarba Interattiva
Pepsi Smart Can hija laned tax-xarba interattiva li taħdem ukoll bħala pjattaforma diġitali. Il-laned tgħaqqad lin-nies mal-kontenut permezz ta' portal diġitali, u toffri esperjenza dejjem attiva minflok promozzjoni qasira. Pepsi Smart Can inħolqot biex timmarka t-tnedija tar-ridisinn globali tal-marka Pepsi. Il-pjattaforma taqsam kontenut ibbażat fuq interessi personali bħall-mużika, l-isport, l-ikel u l-moda. Il-kreaturi lokali jistgħu jgħinu jsawru kontenut relatat ma' Pepsi għall-komunitajiet tagħhom stess. L-intenzjoni hija li tiġi appoġġjata narrazzjoni interattiva li ddum lil hinn minn kampanja waħda.
About the Premju A' Design Award tad-Deheb
Pepsi Smart Can Laned tax-Xarba Interattiva huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Pepsi Smart Can Laned tax-Xarba Interattiva ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi Smart Can Laned tax-Xarba Interattiva joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Press Kit
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
