Deheb Ippakkjar · 2025

Moutai Shengyue Flying Fairy Ippakkjar tal-Likur

by Ying Song Brand Design Shenzhen Co, Ltd

Premju A' Design Award tad-Deheb 2025 in Ippakkjar
CLIENT: Kweichow Moutai Co.,Ltd.
Estimated Number of Design Views: 132,493
Verification code 072D10D499 · Verify this award

View at A' Design Award Press Release

Colors

About Moutai Shengyue Flying Fairy Ippakkjar tal-Likur

Moutai Shengyue Flying Fairy huwa disinn ta' ppakkjar għal likur baijiu Ċiniż. Id-disinn jispira ruħu mill-figuri tal-Fairy Ttajra mpinġija fil-murali ta' Dunhuang, b'mod partikolari l-alla tal-mużika fil-Grotta 401 tal-Grotti ta' Mogao, muri jżomm strument sheng b'pożizzjoni grazzjuża. Il-kulur ewlieni huwa l-għażel kremżi, kulur tradizzjonali Ċiniż, u d-disinn tal-għatu tal-flixkun tal-metall huwa magħmul b'teknika tradizzjonali tal-enamel. Il-kaxxa tinfetaħ min-naħa tal-lemin u fiha struttura b'żewġ saffi b'disinn ta' sħab. Is-sett ikejjel 140 b'105 b'280 millimetru u juża l-karta, iċ-ċeramika u l-metall.

About the Premju A' Design Award tad-Deheb

Moutai Shengyue Flying Fairy Ippakkjar tal-Likur huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Moutai Shengyue Flying Fairy Ippakkjar tal-Likur ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Moutai Shengyue Flying Fairy Ippakkjar tal-Likur joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Press Kit

Unique Properties: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensions & Packaging: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Research: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiration: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Image Credits: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024