Hyzy World Youth Activity Center Identità Korporattiva minn Ecust Creplus Design

Id-disinn Hyzy World Youth Activity Center Identità Korporattiva minn Ecust Creplus Design huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni.

DehebReklamar· 2025

Hyzy World Youth Activity Center Identità Korporattiva

minn Ecust Creplus Design

Klijent: HYZY World Youth Activity Center

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Reklamar

166,683

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #170638

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Hyzy World Youth Activity Center Identità Korporattiva

Il-logo ta' Hyzy World jadotta forma ċirkolari, li tissimbolizza s-sħiħ u l-perfezzjoni, filwaqt li jintegra b'mod bla xkiel l-ark arkitettoniku bħala karatteristika distintiva. Billi jgħaqqad espressjonijiet ta' żewġ dimensjonijiet u tliet dimensjonijiet, id-disinn jikkorpora l-kunċett ta' Bieb lejn il-Futur. Karatteristika distintiva tal-logo hija d-dettall moħbi f'forma ta' qalb: meta jitħares minn fuq, il-perspettiva minn fuq turi qalb perfetta, u taħt ix-xemx, id-dell naturalment jifforma forma ta' qalb ukoll. Dan il-kunċett ta' qalb doppja jikkonvej b'mod sabiħ il-filosofija ewlenija tal-marka li hija t-Trawwim b'Imħabba.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Hyzy World Youth Activity Center Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Hyzy World Youth Activity Center Identità Korporattiva ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Hyzy World Youth Activity Center Identità Korporattiva joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Tikketti: Logo, Branding, IP Design, Mascot design
Sfida tad-Disinn: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Riċerka: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Ispirazzjoni: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Tul tal-Proġett: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Fluss tal-Operazzjoni: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Privattivi: All Copyrights ECUST-CRE+ Design, 2025
Membri tat-Tim: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Krediti tal-Immaġni: All Copyrights ECUST-Creplus Design, 2025