Kweichow Moutai Imballaġġ tal-Ispirti by Yi Huang and Pei Luo

Kweichow Moutai Imballaġġ tal-Ispirti by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2025

Kweichow Moutai Imballaġġ tal-Ispirti

by Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Imballaġġ tal-Ispirti

Kweichow Moutai huwa disinn ta' imballaġġ għal spirtu Ċiniż mibjugħ fil-Ġappun. Il-forma tal-flixkun hija bbażata fuq il-flixkun klassiku ta' Moutai u tieħu l-kuluri u l-karattru tal-porċellana tal-Forn Ru, li bdiet fid-dinastija Tang. Il-kalligrafija fuq l-imballaġġ ġejja minn poeżija tal-poeta Ġappuniż il-Prinċep Nagaya, miktuba matul id-dinastija Tang. L-istess frażi dehret fuq provvisti ta' għajnuna mibgħuta mill-Ġappun lejn Wuhan, li tfakkar l-iskambju kulturali twil bejn iż-żewġ pajjiżi. L-imballaġġ ikejjel 77 b'77 b'173 millimetru. Id-disinn iservi bħala mezz għall-iskambju kulturali.

The Recognition

About the Premju A' Design Award tad-Deheb

Kweichow Moutai Imballaġġ tal-Ispirti huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Kweichow Moutai Imballaġġ tal-Ispirti ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Kweichow Moutai Imballaġġ tal-Ispirti joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensions & Packaging: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Production Technology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Challenge: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Research: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiration: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Project Duration: Renhuai city 24 July 2023 - 7 August 2023
Operation Flow: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Team Members: Design Director [Yi Huang]
Creative Director [Pei Luo]
Image Credits: Moutai Industrial Design Center