Out Here It's Dew Kampanja Riklamistika by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.
BronżReklamar· 2021
Out Here It's Dew Kampanja Riklamistika
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Premju A' Design Award tal-Bronż Winner in Reklamar Category
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The Design
About Out Here It's Dew Kampanja Riklamistika
Out Here It's Dew hija kampanja riklamistika maħluqa għal marka ta' xarba mgassata u mmirata lejn dawk li jħobbu l-attivitajiet fil-beraħ fil-Midwest tal-Istati Uniti. Il-kampanja tħeġġeġ lin-nies igawdu x-xarba waqt li jkunu qed jikkaċċjaw, jistadu, jitbaħħru u jimxu fuq muntanji. Il-kampanja bdiet b'offerta li rrimborsat għoxrin dollar lejn il-permessi tal-kaċċa u tas-sajd tal-2020. Produzzjoni fotografika bniet libreriija kbira ta' immaġini għall-punti tal-bejgħ bl-imnut, il-midja soċjali u r-riklamar barra mid-dar. Post wieħed intgħażel biex juri l-bidu tar-rebbiegħa, is-sajf u l-ħarifa f'sensiela waħda ta' ritratti.
The Recognition
About the Premju A' Design Award tal-Bronż
Out Here It's Dew Kampanja Riklamistika huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Out Here It's Dew Kampanja Riklamistika ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Out Here It's Dew Kampanja Riklamistika jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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