Pepsi For The Love Of It Kampanja ta' Reklamar by PepsiCo Design and Innovation

Pepsi For The Love Of It Kampanja ta' Reklamar by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

DehebReklamar· 2021

Pepsi For The Love Of It Kampanja ta' Reklamar

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Premju A' Design Award tad-Deheb Winner in Reklamar Category

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Verified Award Winner
Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It Kampanja ta' Reklamar

Pepsi For The Love Of It hija kampanja ta' reklamar maħluqa għas-suq Ċiniż. Il-kampanja tiffoka fuq sensiela ta' sitt disinji ta' laned tax-xorb. Kull landa turi sport jew passatemp differenti, bħall-ġinnastika ritmika, it-tennis tal-mejda, l-għadis sinkronizzat u x-shuttlecock jew iż-żugraga. Laned oħra jirreferu għall-mużika u ż-żfin, f'konformità mal-wirt tad-ditta Pepsi. Il-kollezzjoni tuża l-kuluri distintivi ta' Pepsi fi stil kuraġġuż u innovattiv. Id-disinji varjati tal-laned jippermettu lil kull konsumatur jagħżel dik li taqbel mal-interessi personali tiegħu.

The Recognition

About the Premju A' Design Award tad-Deheb

Pepsi For The Love Of It Kampanja ta' Reklamar huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Pepsi For The Love Of It Kampanja ta' Reklamar ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi For The Love Of It Kampanja ta' Reklamar joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release