Wa Lana Waqfa Brand Show Televiżiv Politiku by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

ĦadidReklamar· 2021

Wa Lana Waqfa Brand Show Televiżiv Politiku

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Premju A' Design Award tal-Ħadid Winner in Reklamar Category

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Colors

The Design

About Wa Lana Waqfa Brand Show Televiżiv Politiku

Wa Lana Waqfa (ejja nwaqfu) huwa programm politiku ta' kuljum li jiffoka fuq l-aħbarijiet tal-affarijiet kurrenti. Jixgħel id-dawl fuq avveniment tal-aħbarijiet u janalizzah fil-fond. It-tim tad-diżinn għamel rebrand sħiħ (opener, studjo, grafika fil-programm, promo..) biex jirrifletti verament il-kunċett tal-programm, li jdur madwar "l-evidenzjar" u "l-waqfien" fuq suġġett partikolari. L-ewwel ittra fl-isem tal-programm tixgħel dawl fuq l-ewwel ittra tat-tieni kelma, biex twassal il-messaġġ tal-evidenzjar u l-esplorazzjoni. Il-linja estiża fit-tmiem tat-tieni kelma tirrappreżenta waqfa (l-isem tal-programm).

The Recognition

About the Premju A' Design Award tal-Ħadid

Wa Lana Waqfa Brand Show Televiżiv Politiku huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Wa Lana Waqfa Brand Show Televiżiv Politiku ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Wa Lana Waqfa Brand Show Televiżiv Politiku huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk